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Software Reseller Agreement (Executed)

Unlock Distribution Potential with our Software Reseller Agreement (Executed)

Channel Marketing Agreements

A Software Reseller Agreement (Executed) provide from FTC Guardian is designed for Licensors who appoint Resellers or Distributors as intermediaries in their distribution channel for traditional software channels. This agreement serves as a typical Value Added Reseller (VAR) agreement that grants the Licensee the rights to market and distribute Software Product(s) on both a standalone and bundled basis.

In this agreement, branding options are flexible - it can be solely Licensor's branding, Licensee's private label branding to establish a unique identity, or even co-branding depending on your strategic objectives.

At FTC Guardian, they understand that efficient distribution plays a crucial role in software sales. Their Software Reseller Agreement (Executed) ensures that the Licensor manufactures the Software Product(s) and ships them to the Licensee in finished product packages. These packages contain object code form of the software ready for marketing and distribution by the Licensee through traditional software channels.

As a reseller under this agreement, you are granted various rights such as contracting directly in your own name, granting sublicenses to authorized partners, and determining the resale pricing. These rights provide you with the flexibility and autonomy to establish profitable partnerships and maximize your revenue potential.

Choose a Software Reseller Agreement (Executed) as provided by FTC Guardian to unlock distribution potential, maintain branding consistency, and establish mutually beneficial collaborations with Licensor partners.

Join numerous website operators who have benefited from FTC Guardian's comprehensive approach to web agreements.

First Published on April 12th, 2018

Last Updated on November 21st, 2023

Channel Marketing Agreements are only available to FTC Guardian Pro and Enterprise members.

FTC Risks website and contents are published for educational purposes only and does not constitute legal advice.

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